“SARAHAH” is an Arabic word for honesty and that’s the job of the new messaging platform by the same name. The website says “Get honest feedback from co-workers and friends”. The entire internet fraternity is currently going gaga over this app. It is a messaging app where you can send messages anonymously, that’s right! without letting them know it’s you. Some experts consider it dangerous considering that it can lead to cyber bullying. But let’s be honest, are we really saved from cyber bullying on open platforms like Facebook, twitter, and WhatsApp? Whatever the experts say, Sarahah is currently one of the hottest trends joining the ranks of apps like Prisma which too garnered a lot of attention very quickly. The interesting thing would be to see that can Sarahah continue to be in limelight for a longer time?
Responding to bullying concerns, the developer Zain Al-Abidin Tawfiq says he is alert to the app’s possible use for bullying, an is “using blocking and filtering mechanisms” but he isn’t forthcoming with the details for fear of workarounds.
How does It work?
The app is simple. Create a profile either on website https://www.sarahah.com/ or download the app from the apple or android play store. Even without logging, people can visit your profile and leave messages, anonymously. If they have logged in messages are still anonymous by default, but users can choose to tag their identity. On the receiver’s app, all the incoming messages show up in an inbox and you can flag messages, delete them, reply or favorite them to find them easily later.
This isn’t the first anonymous messaging app. Apps like Yik Yak, Secret and Whisper are some of the popular apps in recent that have the same function.
The Sarahah app was launched as a web service in February this year. By June it as on mobile app. between July 12 and August alone, Sarahah has more than 1.4 billion page views, over 11 million downloads on iOS and 9 million on Android.