Vahdam : A Success Story with his Tea Selling in 76 Countries
Vahdam : A Success Story with his Tea Selling in 76 Countries. “Tea is quiet and our thirst for tea is never far from our craving for beauty. ”
This is a quote by James Norwood Pratt. Tea is more addictive than alcohol and tea stalls create more memories than bars and restaurants.
Bala Sarda, a young and dynamic businessman from Delhi is another tea addict with his tea brand now selling in 76 countries.
Vahdam Teas work with about 175 tea plantations and small growers across all seven tea-growing regions in India – Darjeeling, Assam, the Nilgiris, Arunachal Pradesh, Himachal Pradesh, Sikkim, and Bihar, as well as in Nepal.
They have already shipped over 20 million cups of tea to 76 countries in two years.
After graduation at College of Business Studies, he had gone to Darjeeling for two months. “I researched on the tea industry there.
That’s when I wanted to join my 45-year-old family business on tea,” he recollects.
Interestingly, the name ‘Vahdam’ is the reverse anagram of Bala’s father’s name- Madhav, whom Bala considers his greatest inspiration.
Vahdam Teas has raised US$650,000 from the Mumbai Angels Network, Singapore Angel network, and Fireside Ventures. As a result it aims to use the funding to get a warehouse in its largest market, the United States.
The Delhi-based company procures tea directly from plantations within 24-72 hours of production and delivers it to international markets within 3-12 days.
The two-year old company which claims to have shipped over 15,000 kg of tea over the past year is looking to reach $3-4 million in revenues in 10 months.
And Sarda believes that since the business is a high margin one, the company will be able to maintain its current gross margin value of over 50%.
In conclusion will reach its revenue target as the new warehouse in New York will help cap shipping costs to a large extent.